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Retention Analytics

Retention Insights

Advanced cohort analysis, RFM segmentation synced to Klaviyo, and product repurchase tracking to turn first-time buyers into lifelong customers.

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Retention Analytics

Turn First-Time Buyers into Lifelong Customers

Know what drives repeat purchases, customer LTV, and long-term retention

COHORT ANALYTICS

Calculate Retention KPIs like 3-month repeat rate, 9 month LTV

Go beyond simple retention numbers. Datadrew breaks down customer cohorts by acquisition month, channel, and product to reveal what truly drives long-term value.

  • Monthly cohort retention curves
  • Repeat purchase rate by time window
  • Revenue retention vs customer retention
  • Channel-level cohort comparison
Cohort Retention Heatmap By acquisition month
Cohort Month 0 Month 1 Month 2 Month 3 Month 4 Month 5
Sep 2025 100% 42% 31% 24% 19% 16%
Oct 2025 100% 45% 34% 26% 21%
Nov 2025 100% 38% 28% 22%
Dec 2025 100% 35% 24%
Jan 2026 100% 44%
Feb 2026 100%
REPURCHASE INSIGHTS

Identify SKUs pulling shoppers back for repeat purchases

Understand which products in your catalog drive the most repeat purchases. A scatter plot view shows product-level repurchase rates against revenue contribution.

  • Product-level repurchase rates
  • First purchase to second purchase timing
  • Products that drive multi-purchase journeys
  • Category-level retention patterns
Product Repurchase vs Revenue All products
Repurchase Rate
Daily Moisturizer Repurchase: 68% | Rev: $142K
Revenue Contribution
RFM SEGMENTATION

Segment shoppers and sync them with Klaviyo for targeted flows

Automatically segment your customers into Champion, Loyal, Promising, Need Attention, At Risk, and Lost segments using RFM analysis. Sync segments directly to Klaviyo.

  • Champions, Loyal, Promising, Need Attention, At Risk, Lost
  • Auto-sync to Klaviyo lists and segments
  • Track segment movement over time
  • Trigger personalized flows per segment
RFM Customer Segments Auto-synced to Klaviyo
Champions
4,820
18.2%
Loyal
6,340
24.0%
Promising
3,910
14.8%
Need Attention
3,280
12.4%
At Risk
4,150
15.7%
Lost
3,940
14.9%
Synced to Klaviyo -- Last sync: 2 min ago
By the Numbers

Retention Insights by the numbers

0K+
Customers segmented
across Shopify stores
0%
Average repeat rate
improvement tracked
0.0x
LTV increase tracked
with retention insights
Drew AI

Ask Drew AI about your retention

Go deeper with conversational retention analytics. Ask Drew AI any question about your cohorts, RFM segments, and repurchase patterns, and get instant answers with charts and actionable recommendations.

  • What's my 90-day repeat purchase rate?
  • Which RFM segment is growing fastest?
  • Show cohort retention curves for last 6 months
Drew AI Analyst
What's my 90-day repeat purchase rate?
Your 90-day repeat purchase rate is 34.2%, up from 28.7% last quarter.

Key drivers:
1. Champions segment -- 72% repeat rate (4,820 customers)
2. Loyal segment -- 58% repeat rate (6,340 customers)
3. Daily Moisturizer -- highest product-level repeat at 68%

Recommendation: Focus Klaviyo flows on the "Need Attention" segment (3,280 customers) -- a 10% win-back rate would add $48K in quarterly revenue.

Turn first-time buyers into lifelong customers

Install Datadrew from the Shopify App Store and start tracking cohort retention, RFM segments, and repurchase patterns. Free to get started.

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Frequently asked questions