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Acquisition Analytics

Acquisition Insights

Connect Meta, Google Ads, GA4 and Shopify to uncover wasted spend, high-LTV campaigns, and scalable profit opportunities.

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Acquisition Analytics

Turn Ad Spend into Profitable Growth

Focus on CAC, LTV, wasted spend, contribution margin

SPEND OPTIMIZATION

Stop Wasting Budget on Underperforming Campaigns

Drew AI continuously analyzes your Meta, Google Ads, and GA4 data to detect wasted spend before it compounds.

  • Which campaigns are inflating CAC
  • Which ad groups are driving low-quality customers
  • Which keywords are burning budget
  • Where contribution margin is getting eroded
Channel Performance Last 30 days
Channel Spend CAC ROAS
Meta - TOF $18.2K $24
4.2x
Google Search $12.8K $31
3.4x
Meta - Retarget $8.4K $18
2.9x
Google PMax $9.6K $52
1.6x
Meta - Broad $6.1K $78
0.8x
LTV ANALYTICS

See CAC vs LTV in One Unified View

Most brands optimize for short-term ROAS. Winning brands optimize for long-term contribution.

  • CAC by channel vs 30/60/90-day LTV
  • Which campaigns drive high-repeat customers
  • Paid channels that look good but hurt retention
  • Blended contribution across channels
CAC vs LTV by Channel Last 90 days
Channel CAC 30d LTV 90d LTV LTV:CAC
Meta - TOF $24 $48 $86 3.6x
Google Search $31 $52 $94 3.0x
Meta - Retarget $18 $36 $42 2.3x
Google PMax $52 $38 $56 1.1x
Highest LTV Channel
Google Search
CAC
LTV
90d LTV
$94 Ratio
3.0x
Most Efficient
Meta - TOF
CAC
LTV
90d LTV
$86 Ratio
3.6x
AI AUDIT

Ask Drew AI. Get Campaign-Level Answers in Seconds.

Instead of exporting spreadsheets, just ask Drew AI about your campaign performance.

  • "Which campaigns wasted the most budget last week?"
  • "Why did ROAS drop WoW?"
  • "Which ad groups are driving low LTV customers?"
Active Campaigns 24
Avg ROAS 3.2x +18%
Wasted Spend $4.2K -32%
Drew AI Analyst Campaign Audit
Which campaigns wasted the most budget last week?
3 campaigns had negative contribution margin:

1. Meta Broad - Summer 24 -- $2,100 spend, 0.6x ROAS
2. PMax - Generic -- $1,400 spend, 0.9x ROAS
3. Google Display - Prospecting -- $700 spend, 0.4x ROAS

Recommendation: Pause these 3 campaigns and redistribute $4,200/wk to Meta TOF and Google Search which both maintain 3x+ ROAS at current scale.
By the Numbers

Acquisition Insights by the numbers

$0M+
Ad spend analyzed across
Meta, Google & GA4
0K+
Campaigns optimized
for Shopify brands
0.0x
Average ROAS improvement
after insights
Drew AI

Ask Drew AI about your acquisition performance

Go deeper with conversational acquisition analytics. Ask Drew AI any question about your campaign performance, CAC, LTV, and channel efficiency -- get instant answers with charts and actionable recommendations.

  • Which campaigns wasted the most budget last week?
  • Why did ROAS drop WoW?
  • Which ad groups are driving low LTV customers?
  • What is my blended CAC across all paid channels?
Drew AI Analyst
Why did ROAS drop WoW?
ROAS dropped 22% WoW (3.4x to 2.7x). Here's why:

1. Meta Broad campaigns scaled spend +40% without proportional revenue lift
2. Google PMax CPCs increased 18% due to competitive pressure
3. Landing page conversion rate dropped 12% (possible site speed issue)

Recommendation: Pull back Meta Broad to previous week's budget, pause underperforming PMax ad groups, and investigate site speed -- your load time increased from 2.1s to 3.8s.

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